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Research papers

You've never had it so bad?

This paper examines the ways in which recent experience of various forms of economic adversity during the recession of the 1990's has impacted upon consumer behaviour and attitudes towards financial organisations. The results of this assessment have...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: Crispian Tarrant, Ian Stevens
May 1, 1996
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Citation

Tarrant and Stevens (1996a, May 01). You've never had it so bad? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/you-ve-never-had-it-so-bad-


Research papers

A new dimension to financial product innovation research

Eagle Star, one of the leading manufacturers of home insurance in the UK sought to develop a comprehensive understanding of the diversity of needs and benefits that consumers associate with their property insurance and to quantify what people were...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Authors: Peter D. Morton, Crispian Tarrant
June 15, 1994
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Citation

Morton and Tarrant (1994a, June 15). A new dimension to financial product innovation research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-dimension-to-financial-product-innovation-research


Research papers

Understanding the hotel guest

The paper reveals the importance of the individual business traveller as the hotel choice decision maker; the 'satisfier' nature of hotel buying with guests' aiming to minimise the risks they take when buying a hotel room; the strong influence of...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Crispian Tarrant
April 5, 1988
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Citation

Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/understanding-the-hotel-guest